FOR IMMEDIATE RELEASE

April 1, 2021

Arrowhead Bike Farm Unveils Plans for 2021 Upgrades and Additions

Fayetteville, W.Va. — Arrowhead Bike Farm, a bike shop, restaurant and campground located on the rim of the New River Gorge National Park and Preserve, is excited to unveil plans for upgrades and additions to the facility and its offerings.

“The new national park designation has sparked significant interest from outsiders looking for an authentic New River Gorge experience,” said Arrowhead Bike Farm general manager and goat herder Adam Stephens. “We are being inundated by potential visitors with interests in water slides, miniature golf, craft fudge products and golf cart paths and will be making significant changes to our business model to meet these demands.”

Arrowhead Bike Farm has secured funding via a foundation award from the National Fudge Institute, located in Pigeon Forge, Tennessee, to begin construction on a state-of-the-art fudgery that produces nearly 500 pounds of fudge per day during the peak season.

“Craft fudge is a booming industry, and we are excited to meet consumer demand with a superior fudge product while creating jobs and helping position Fayetteville, West Virginia, as one of the top craft fudge destinations in the world” said Stephens.

Other significant investments underway include constructing a 79-foot water slide that will utilize the existing frog pond on the property and developing a professional-grade miniature golf course, located within the goat pen, in partnership with the US ProMiniGolf Association. Arrowhead Bike Farm is also a recipient of a national endowment to help pilot the manufacture of edible golf balls to ensure the safety of the goats and curious children. While feeding the goats your golf ball is not encouraged, the owners feel it is part of the excitement and allure of the one-of-a-kind miniature golf course.

“We have existing resources that we can leverage to meet this new customer demand,” added Arrowhead Bike Farm founder and co-owner Rich Ireland. “We will be relocating a small family of snapping turtles for the waterslide and will need to make some modifications to our goat pen. Still, we feel both of these opportunities could become significant economic drivers for the area.”

Other considerations and offerings in Arrowhead Bike Farm’s plans include the development of a national park trinkets section inside of the Fayetteville bike shop. While these items will be manufactured overseas, both Stephens and Ireland view them as marketing materials for the area. 

“If a visitor taking home an inexpensive magnet, or a child takes an oversized decorated pencil to school with them, you never know how that might lead to additional visitation from those seeking cheap trinkets and authentic national park experiences,” Ireland said. 

Upon purchase of at least .99 cents of merchandise, visitors will have an opportunity to answer some questions about the area in an attempt to receive a “True Local” certificate. 

“We want visitors to feel like they are a part of this inclusive, welcoming community and leave feeling like a true local,” Stephens added. 

Additional upgrades and additions are expected, with announcements throughout the season. For more information, visit http://www.arrowheadbikefarm.com.

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